General Description

Training Content:
Focused on enhancing the capabilities of government communication employees in dealing with digital media and social media platforms to deliver government messages efficiently and transparently.

Key Topics:

  • The concept of government communication and its importance in the UAE.

  • The evolution of digital media and its impact on institutional communication.

  • Building government messages directed to the public through digital platforms.

  • Strategies for engaging with audiences through social media.

  • Measuring the impact of digital media campaigns.

Objectives:

  • Enabling participants to use digital media as an effective communication tool with the public.

  • Developing skills in crafting impactful and well-targeted messages.

  • Enhancing the efficiency of government communication staff in managing digital content.

  • Strengthening capabilities in performance measurement and data-driven campaign development.

Outcomes:

  • More effective digital communication plans.

  • Professional government content that meets public needs.

  • Practical tools for measuring media performance.

  • Increased positive engagement with the public.

 
 
 
  • Government Communication in the Age of Digital Media

  • Overall time

    25 Hour

  • Overall days

    5 Day

  • Course type

    Online


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